L bags VIP’s Skybags
Skybags, the luggage and backpack brand from VIP Industries, has assigned its creative duties to Law Kenneth. In 2012, the account was handled by Ogilvy Mather.
It may be recalled that the organisation gave the creative mandate of brand VIP to McCann Erickson in July.
Sudip Ghose, vice president, marketing, VIP Industries, says, “The young and energetic team at Law Kenneth has the potential of leveraging our brand and providing the thrust to take it to the next level.”
Anil S Nair, CEO and managing partner, Law Kenneth, says, “We are extremely excited to have Skybags as our client. Skybags has managed to create a strong equity for itself in a very short sp adidas uk an and offers immense possibilities for interesting work in the future. We are looking forward to this exciting journey together.”
VIP Industries was adidas uk set up in 1971 and is one of the leading luggage manufacturers in the country. The company claims to sell nearly five million pieces every year. The company’s portfolio boasts of brands such as VIP, Skybags, Carlton Alfa, Aristocrat, Footloose and Caprese.