Palin’s book comes with bag of nuts at Santa Cruz bookshop
Sarah Palin and draw attention to her new book released this week, “Going Rogue: An American Life.”
Several copies of Palin’s book, about her experience as John McCain’s running mate in 2008 and life in Alaska, are stacked on the checko adidas outlet ut counter at Bookshop Santa Cruz next to a bowl filled with small bags of walnuts a 2 for 1 special of sorts.
Customers who buy Palin’s book, priced at $29 in hardcover, also get a free bag of “Just Plain Nutz.”
“Anyone who claims they can monitor national security by looking out their window toward Russia is a little off base,” the bookstore’s manager Casey Coonerty Protti said of her dislike for the former GOP vice presidential candidate. “The nuts are a perfect statement for the politics of Sarah Palin.”
The gimmick highlights the political views of the bookstore’s owners and a town famous for supporting left wing causes such as same sex marriage and legalizing marijuana.
The bookstore in the past has taken shots at other conservative figures, including radio talk show host Rush Limbaugh, former House Speaker Newt Gingrich and former President George W. Bush.
When Limbaugh’s book “See I Told You So” cam adidas outlet e out in 1993, the book shop weighed the book and sold it for the price of baloney. Gingrich’s 1995 book “Contract With America” came with a barf bag.
One of the store’s best sellers was a keychain with a clock and photo of Bush that counted down his second term in office. Coonerty Protti said more than 65,000 countdown clocks were sold.
Bookshop Santa Cruz customer Ryan Yeager, 21, chuc adidas outlet kled when he saw the book and nuts deal.
“It’s the perfect complement,” said Yeager, a Cabrillo student. “You eat and read the book and get your fill of nuts twice.”
However, down the street at Borders, customer Marc Schwartz laughed at the Palin stunt, but turned the joke on Bookshop Santa Cruz.
“For them, it’s hypocrisy. They’re using Palin to line their pockets,” Schwartz said. “They like capitalism as long as they have a monopoly on it.”
Bookshop Santa Cruz isn’t worried about offending many customers. So far only one book has been sold.
“We know some customers have to buy it because it’s on some uncle’s wish list,” Coonerty Protti said. “But it’s not a big seller for the Santa Cruz market. We haven’t had a lot of inte adidas outlet rest in selling the book anyway.”